The first protocol where reviews make you money.

We solved e-commerce's $787B fake review problem by making honest reviews more profitable than fake ones.

The problem

30% of online reviews are fake today, costing consumers and businesses $787B annually. 54% of consumers won't buy a product if they suspect fake reviews. Current solutions — AI detection, verified purchase badges, moderation teams — all fail because they're playing defense against an offense with unlimited resources.

You can't solve fake reviews with better detection. You need to make honest reviews more profitable than fake ones. That's what UMP does — a revenue-sharing review system that rewards users who accurately predict marketplace success, solving the fake review problem through economic incentives rather than identity verification.

Meet With Founders Get the investor deck

The Numbers

Fake Review Rate: 0%
Annual Cost: $0B
Consumer Distrust: 0%
E-commerce TAM: $0T

Source: Capital One Shopping Research (2025)

The Innovation

The UMP Review System

A revenue-sharing review system that rewards users who accurately predict marketplace success, solving the fake review problem through economic incentives rather than identity verification.

Economics

Earn Revenue, Not Just Cashback

Reviewers can stake their cashback on promising storefronts and earn ongoing revenue as those stores grow. Real skin in the game.

Security

Sybil-Resistant

Economic incentives and protocol fees make manipulation unprofitable, ensuring authentic reviews without KYC.

Buy

Review

Stake

Earn

Process

How It Works

Buy products, write reviews, stake your cashback on promising storefronts, and earn a share of their future revenue as they grow.

Mechanism

Prediction Market Design

Unlike binary markets, UMP applies prediction mechanics to continuous marketplace dynamics and sales performance.

Live Product

Built on a live marketplace.

The UMP Review System is powered by our decentralized marketplace running live on Base mainnet — featuring smart contract escrow, privacy-preserving logistics, and near-zero fees.

Key features

Live on Base mainnet — with active storefronts and real transactions
2-of-3 multisig escrow — protects buyers and sellers
Privacy by design — with encrypted shipping and XMTP messaging
Mobile-optimized — seamless wallet integration and responsive UI

Try the marketplace

Meet the team

Founded by crypto-native OGs.

UMP Labs is founded by experienced builders with years of blockchain infrastructure, smart contract development, and forensics expertise.

Nick and Barabazs met in the crypto trenches — recovering stolen funds, auditing smart contracts, and building infrastructure that needed to work under adversarial conditions. They saw the same problem from different angles: online commerce is broken because trust systems are broken.

Today, UMP Labs is building the protocols that make peer-to-peer commerce trustworthy, private, and accessible to everyone. The review system is the first product — aligning economic incentives so that honest reviews are the most profitable strategy.

Meet With Founders

The team

NB
Nick Bax
CEO — Stanford PhD and forensics expert. Crypto OG and advisor to multiple web3 startups.
B
Barabazs
CTO — Crypto-native engineer specializing in trading infrastructure, NFT theft prevention, AI scaling, and web3 backend systems.

Investors

Backed by industry leaders.

We are backed by experienced builders and investors who understand the intersection of crypto, commerce, and incentive design.

AS
Ameen Soleimani
Serial founder, crypto OG

Timing

Why now?

Crypto UX has reached mass-market usability, trade policies are shifting toward peer-to-peer models, consumers are demanding alternatives to expensive intermediaries, and privacy is becoming a core expectation in digital commerce.